Although I would very much appreciate creative names related to its content, e.g a CLAN COLD WAR, one must agree that solely for publicity purposes calling it for what it is, that is, by its proper name, seems to be the most suitable name, as for those unfamiliar with the event will be able to catch what it's all about right away. Or perhaps the name could be followed by its description, wherein you could identify more precisely what it is related to.